Acclaim Launches Human Branding Marketing Campaign

Acclaim Launches Human Branding Marketing Campaign

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 NEWS 

8/14/2002 1:46:00 AM | Industry |
Acclaim Launches Human Branding Marketing Campaign

Source: Yahoo News

Acclaim announced that it would pay $800 each to five people to change their names for year and assume the identity of the dinosaur hunter Turok. "It's not a gimmick ... Every form of their identity will have to change for this to work," said Acclaim spokesman Andrew Bloch. "They'll be walking, talking, living, breathing advertisements."

The company will cover the costs of changing the name, in a legally binding process called a deed poll. In addition, winners will received a computer game console, as many video games as they can play and 500 pounds ($785). Acclaim also said it would help successful applicants obtain a second deed poll to revert to their original names after a year.


Acclaim Launches Human Branding Marketing Campaign

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