The video game industry was once an afterthought in Hollywood, at most an ancillary source of revenue like action figures. The people passionately developing the computer-based form of entertainment were seen as dorks compared with the celebrities. Not anymore.
Now that games have matured into a $11 billion business, topping movie box-office sales and siphoning television viewers, the lucrative and increasingly influential genre has attracted more star power than ever.
Pierce Brosnan, Jet Li and Cameron Diaz, among others, have lent their voices and likenesses to games. Acclaimed film directors such as the Wachowski brothers shot footage not just for "The Matrix" films but also for the game based on the movies.
Games are no longer the follower, either. The "Van Helsing" video game was released the same day as the movie this month. Soon, more blockbuster game franchises, such as "Halo" and "Doom," are expected to become the basis of movies. ...more at Yahoo News