Edgy Games Drive Adults To Play More

Edgy Games Drive Adults To Play More

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 NEWS 

4/25/2003 6:14:04 PM | Sales |
Edgy Games Drive Adults To Play More


For a year and a half, Take-Two Interactive Software Inc. has ruled the video game sales charts with its violent and gritty "Grand Theft Auto" franchise. Rivals have been slow to follow Take-Two's path in the mature-rated video game sector, but competition is coming.

Meanwhile, Take-Two is adding more weapons to its arsenal, says Chief Executive Jeffrey Lapin.

"I get this question all the time: 'How do we keep it up? How do we keep it going?' I think you just have to look at our track record," he said.

Take-Two's "Grand Theft Auto 3," released in October 2001 and "Grand Theft Auto: Vice City," released in October 2002, have been megahits. The two titles, both produced by the company's Rockstar Games division, each have sold more than 8 million copies. It has another big hit in "Max Payne," which has sold over 3.5 million copies.   ...more at Investor's Business Daily


Edgy Games Drive Adults To Play More

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