The battle for the burgeoning mobile gaming market has begun, with consumers being bombarded by ads showing the likes of David Beckham and Michael Schumacher channeling their competitive instincts into tiny, bleeping devices.
Even when the celebrities take a break, there's no letup on the marketing front. Nokia Corp. is also running a TV campaign implying that playing games on a mobile phone can be better than sex.
That may come as a surprise to anyone who's tried the initial mobile offerings, such as the primitive Snake game on Nokia handsets in which blocks that are supposed to look like snakes eat other blocks that are supposed to look like food.
But newer phones can run better games - and games companies such as Eidos PLC and Sega Corp. are hoping many of the world's 1.1 billion mobile users will pay up to play along.
It's a hope shared by mobile phone operators, who want to collect fees when consumers download games, and by handset makers, who hope users will upgrade their units or buy the new phone-cum-games-consoles for even better action. ...more at Yahoo News