1.5 Million Nintendo Video Game Systems Sold During Black Friday Week

1.5 Million Nintendo Video Game Systems Sold During Black Friday Week

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11/30/2010 8:54:06 AM | Sales |
1.5 Million Nintendo Video Game Systems Sold During Black Friday Week


aWhen confronted with a wide range of Black Friday retail options, U.S. holiday shoppers again turned to Nintendo. Nintendo sold 900,000 combined units in the Nintendo DS family of systems and 600,000 Wii consoles between Sunday, Nov. 21, and Saturday, Nov. 27, according to the company's internal sales estimates.

“U.S. shoppers bought about 9,000 Nintendo hardware systems nonstop for every hour of every day during the week of Black Friday,” said Nintendo of America President Reggie Fils-Aime. “For the past several years, consumers have decided that Nintendo defined both top value and all-inclusive entertainment, and that sentiment continues again at the start of this shopping season.”

Nintendo's Black Friday surge was fueled by multiple new hardware colors, each of which comes bundled with games. The bundles provide a great value for shoppers who are looking to get the biggest bang for their video game bucks. These bundles, all of which are available while supplies last, include:

  • Limited-edition Mario red Wii hardware in honor of the 25th anniversary of the Super Mario Bros. game on the NES. It includes a new red Wii system, a red Wii Remote Plus controller, a red Nunchuk controller, and games New Super Mario Bros. Wii and Wii Sports at a suggested retail price of $199.99.
  • A limited-edition red Nintendo DSi XL bundle in honor of the 25th anniversary of the Super Mario Bros. game on the NES. It features a Mario red Nintendo DSi XL system with three iconic Super Mario Bros.-themed graphics, the Mario Kart DS game and preloaded software, including Brain Age Express: Arts & Letters, Brain Age Express: Math and Photo Clock. It is available at a suggested retail price of $179.99.
  • Orange and Green Nintendo DSi systems, which are bundled with the Mario Party DS game. They are available at a suggested retail price of $149.99.

     

In addition to the great hardware bundles, shoppers have dozens of great video game options for everyone on their shopping lists. Some exclusive games for the Wii console include Super Mario Galaxy 2, Metroid: Other M, Wii Party, Kirby's Epic Yarn, PokéPark Wii: Pikachu's Adventure, FlingSmash (which comes bundled with the new Wii Remote Plus) and Donkey Kong Country Returns. Third-party Wii games include New Carnival Games from 2K Play, NBA JAM from EA Sports, Just Dance 2 from Ubisoft, Sonic Colors from SEGA, GoldenEye 007 from Activision Publishing Inc. and Disney Epic Mickey from Disney Interactive Studios.

On the portable Nintendo DS family of systems, shoppers can choose games like DRAGON QUEST IX: Sentinels of the Starry Skies, Professor Layton and the Unwound Future, Pokémon Ranger: Guardian Signs, Art Academy, Mario vs. Donkey Kong: Mini-Land Mayhem! and Golden Sun: Dark Dawn. Some key third-party Nintendo DS games include Super Scribblenauts from WB Games, Rock Band 3 from MTV Games, GoldenEye 007 from Activision Publishing Inc. and Sonic Colors from SEGA.

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii home console and Nintendo DS family of portable systems. Since 1983, when it launched the Nintendo Entertainment System, Nintendo has sold more than 3.5 billion video games and more than 577 million hardware units globally, including the current-generation Wii, Nintendo DS, Nintendo DSi and Nintendo DSi XL, as well as the Game Boy, Game Boy Advance, Super NES, Nintendo 64 and Nintendo GameCube systems. It has also created industry icons that have become well-known, household names such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. For more information about Nintendo, please visit the company's website at http://www.nintendo.com.


1.5 Million Nintendo Video Game Systems Sold During Black Friday Week

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