"Halo: Reach" Not Enough to Lift Falling Game Sales

"Halo: Reach" Not Enough to Lift Falling Game Sales

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10/15/2010 9:53:31 AM | Sales |
"Halo: Reach" Not Enough to Lift Falling Game Sales

Source: CNBC

Even “Halo: Reach” couldn’t bring the video game industry out of its slump in September.

Software sales at retail stores were down a shocking 6 percent last month to $614 million, according to The NPD Group. That’s vastly worse than analysts were expecting and could scare investors, who were holding out hope that September would be a bright spot in an otherwise dismal year for game sales

“Halo: Reach” sold an impressive 3.3 million units — comparable to the launch of “Halo 3” and “Halo 2”. But other new titles apparently failed to inspire consumers to make purchases.

NPD, which monitors game sales, recently changed its reporting structure and no longer gives sales data on individual titles or on hardware units, so it is difficult to quickly ascertain how other new titles – including Electronic Arts’ “FIFA 11” and Activision’s “Spider-Man: Shattered Dimensions” — performed.   ...more at CNBC


"Halo: Reach" Not Enough to Lift Falling Game Sales

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