Nintendo and Future US, Inc., the leading publisher of cutting-edge special interest
magazines and Web sites, announced today that they are teaming up to
publish Nintendo Power magazine, which has offered millions of Nintendo
fans a comprehensive mix of tips, tricks, reviews, maps and strategies each
month for nearly 20 years.
Future US will produce the title, which was formerly produced in-house
by Nintendo of America Inc. Future US will also produce the magazine's Web
"By teaming with Future US, Nintendo is ensuring the continued growth
of the magazine's circulation and bringing even greater value to Nintendo
enthusiasts," says George Harrison, Nintendo of America's senior vice
president of marketing and corporate communications. "The team at Future
will carry on the quality and traditions of Nintendo Power, and the
magazine will now be available at more newsstand locations than ever
The first full Future US-published issue of Nintendo Power will be the
December 2007 edition (volume 222), on sale in October. Initial circulation
will be 300,000 copies, with the magazine continuing to ship to subscribers
monthly, with an additional holiday bonus issue each year.
Nintendo Power is a pioneering title within the video gaming category
and was first published in 1988. Nintendo Power covers all Nintendo gaming
systems (Wii, Nintendo DS and Game Boy Advance) and their
associated first-, second- and third-party software. Featuring in-depth
previews, reviews of all the latest games, tons of codes, and plenty of
late-breaking news, Nintendo Power is perfect for both the novice gamer and
the veteran player. Future US's parent, international special-interest
media company Future plc, also publishes the official Nintendo magazine in
the United Kingdom.
"We are honored to be selected as the new publisher for an industry
touchstone like Nintendo Power," says Future US's President, Jonathan
Simpson-Bint. "This is an opportunity for Future to use its core
competencies -- great editorial, deep knowledge of young men's lifestyles
and technical expertise -- in service of one of the world's great
entertainment brands. We couldn't be more excited to get started."